Quiz Results

The Heartfelt Connector

You’re not a regular therapist, you’re a cool therapist.

A person sitting on a gray knitted blanket with gray jogging pants and pink slippers with pom-poms, using a silver laptop. Next to them is a round tray with a white mug of hot chocolate, a pair of black glasses, a small candle in a glass jar, and a small container of snacks.

You’re the therapist who makes clients feel comfortable and at ease.

Your warm, down-to-earth approach, sprinkled with humor and authenticity, sets you apart.

Woman filling out an invoice form at a wooden desk, with a laptop, tissue box, and a couple of books nearby.

Holy Moly- here’s where you shine ✨

  • Person with brown hair typing on a laptop.

    Warmth

    You’re a natural at creating a cozy, welcoming environment.

  • Person pouring coffee into a mug on a wooden table, with a notebook and pen nearby.

    Authenticity

    Clients feel they can be their true selves with you.

  • Person sitting in a hanging chair by a window reading a book, wearing cozy socks and a white sweater.

    Trustworthiness

    Your ability to use self-disclosure skillfully builds strong connections.

An open planner with lined pages, two white pencils with pink tips, a white scalloped mug filled with tea, and a white ruffled teacup placed inside the mug on a white marble surface.

Let's translate your amazing in-person charm to your website

Here’s the thing- it can be so frustrating when your website doesn’t quite capture the warm, inviting vibe you effortlessly create in person. 

Clients might not immediately get that cozy feeling they crave from your online presence, making them a bit hesitant to reach out.

With the right design, you can make that warmth and approachability shine online too. Here’s how to make that happen…

Design tips, just for you…

  • Color Palettes

    Warm, earthy tones like terracotta, olive, and warm whites – think cozy cabin vibes with a side of pumpkin spice.

    A color palette chart titled 'Rust & Bloom' with six color swatches, each labeled with a hex code. The swatches include shades of brown, gray, cream, light blue, and green, along with the website elliemiller design co and a logo for EM Design Co.

  • Font Combos

    Creative and Quirky: Cinzel's classic elegance pairs with Open Sans's readability. Quicksand adds a quirky touch, perfect for a modern, whimsical design.

    Book cover titled "QuickSand Cinzel" with a beige background and a white square in the center containing the title in black text.

  • Design Tips

    Use personal touches like photos, quotes, and stories to make your site feel friendly. Add quirky elements that reflect your personality – maybe a hidden cat meme or two.

    A stack of four opened and closed books on a wooden surface with a pair of glasses on top, and a vase with dried pampas grass casting a shadow on a white wall.

💡 BTW

Design Pitfalls to Dodge

Avoid clutter; while warmth is key, too many elements can feel like a yard sale.

Let's keep it cozy, not chaotic.

Resource Recs

  • Tablet displaying the cover of 'Authentic Writing Workbook' by Ellie Miller, with a hand on a laptop keyboard, and surrounded by green plant leaves.

    Authentic Writing Workbook

    Craft genuine content that sounds like you, builds trust with website visitors, and connects with your ideal clients right from the start.

    Check it out
  • Displays a website for 'Favorite Cardigan Wellness Collective' on a tablet and phone, featuring a cozy aesthetic with images of dried flowers, books, and beverages in neutral tones, promoting therapy services.

    Your Template Soulmate

    Favorite Cardigan- cozy, inviting space for your therapy practice, offering comfort and connection like a warm cardigan.

    Check it out
  • Therapist Logos

    Your New Logo

    The Terra Stamp Therapist Logo Packis probs the most authentic, client-attracting, and easily editable pack you’ll find. It's right up your alley.

    Check It Out

Know your style …but not what to say?

These quick AI prompts help you turn your brand style into copy that connects (no blank-page panic required).

  • Write a welcoming homepage header for a therapist whose brand is warm, grounded, and approachable—someone who helps clients feel at ease right away. Their ideal client is [insert your ideal client here].

  • Write [insert type of copy—like homepage intro, Instagram caption, or bio] in my brand voice: warm, authentic, down-to-earth, gently humorous, and naturally comforting. I want it to sound human, not polished or salesy.

  • Give me 5 blog or email topic ideas for a therapist whose tone is cozy, relatable, and gently humorous. They help clients feel safe, seen, and a little less alone. The target audience is (insert niche/ideal client here)

  • Write an Instagram caption in my brand voice: warm, real, and a little witty. I want it to make potential clients feel understood and cared for.

    The post is about [insert topic here—like setting boundaries, therapy myths, burnout recovery, or what to expect in your first session].

  • Write a short therapist bio in my brand voice: warm, conversational, trustworthy, and lightly humorous. It should help clients feel safe and connected. I work with [insert client population or struggle], using [insert modalities or approach, like ACT or trauma-informed care], and I love helping people [insert transformation or goal, like feel more grounded, break free from perfectionism, or trust themselves again].

    Add one friendly, humanizing detail about me: [insert something like ‘I make an elite grilled cheese,’ or ‘my dog always shows up during Zoom sessions’].

A woman sitting cross-legged on a chair, smiling, in a well-lit home office with a computer monitor on the desk behind her.

Hope that helps you get started!

Keep your eyes peeled for more tips in your inbox to keep refining your site, or check out the shop for tools that can make the process even smoother.

Happy designing!

🫶 Ellie